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MSP200R – Public Relations Theory
Number of Students: 30
Day, Time and Location: Friday, 09:00 – 12:00, Talbot 45
This teaching block, Sian is offering the majority of the taught sessions of her MSP200R module, Public Relations Theory, as she feels they all fairly well illustrate her approach.
The aim with the class is to use a technique for managing sessions using interactive and small group work. As a result, the session essentially runs as small class teaching within a larger class setting and utilises multiple instances of small group breakout work, discussion and questioning to facilitate this.
Teaching methods used:
- Active Learning
- Audience Participation
- Authentic Assessment
- Discussion
- Formative Assessment
- Group Work
- Lecture
Sessions (click on session date to book):
| 14th February 2020 | Press agentry, PR and Journalism | Grunig & Hunt’s (1984) model framework and the focus on press agentry PR. Theory: Grunig & Hunt’s Models |
| 21st February 2020 | Press agentry, PR and Journalism | The relationship between public relations and popular, global culture. Theory: Culture Theory |
| 28th February 2020 | Corporate public relations | Corporate communications and rhetoric focusing on both internal and external stakeholders. Theory: Systems Theory & Rhetoric |
| 6th March 2020 | Corporate public relations | Corporate social responsibility, ethics, regulatory codes and conduct. Theory: Ethics |
| 13th March 2020 | Crisis PR and New Media | New media and the impact on public relations as a discipline. Theory: PR 2.0 |
| 20th March 2020 | Crisis PR and New Media | Theories of crisis and issues management, looking at how organisations plan for and handle crisis communications. Theory: Crisis & Issues Management theory |
| 27th March 2020 | PR Research Methods | Quantitative Research: A look at how academics research PR, focusing on content and thematic analysis. |
| 3rd April 2020 | PR Research Methods | Qualitative Research: A look at how academics research PR, focusing on semiotics, discourse analysis and questionnaires. Plus how to produce a research poster. |
